Members of the British Security Industry Association's Export Council (Stand: S1-D50) are demonstrating the best of British security innovations and services - from video management software to highly efficient power supplies, dual technology detectors and access control panels - at the Intersec 2015 show in Dubai (January 18 - 20), with members keen to expand their presence in the region. Underlining Intersec's status as a must attend event for British security companies, this year it is expected to play host to a record number of BSIA member companies, with many concentrated on the BSIA-organised UK Security Pavilion.
For Intersec 2015, the BSIA is building on the unprecedented success of last year's edition which saw the the UK Pavilion grow by an unprecedented 40%, year-on-year. British Government support was also much in evidence at the 2014 event, with the Secretary of State for Business, Innovation and Skills, the Rt Hon Dr Vince Cable MP speaking to BSIA representatives and exhibitors during a high level ministerial visit. Putting the business benefits of Intersec into perspective, last time around 67% of BSIA Export Council members reported an upturn in visitor numbers - post show - and signalled that they a saw a leap upwards in the quality of attendees.
As the leading trade association representing the UK's private security industry, the British Security Industry Association, through its dedicated Export Council, plays a central role forging productive links between UK security companies and overseas buyers. Intersec is certainly pivotal to this process, with the BSIA - which is attending for the 17th year - planning to have members on hand to offer valuable face-to-face advice, and guidance, on the latest products and services that British security businesses have to offer.
Underlining the importance of the Middle East to member companies, the BSIA's Export Council has conducted its annual 'State of the Nation' survey to identify global export trends. This confirms that the region as the primary market being targeted by members for growth over the next 12 months. In addition, Intersec ranks amongst the most important overseas exhibition for members with an impressive 80% confirming, when questioned, that they attended the 2014 exhibition.
Given the above, it is perhaps not surprising that the Export Council's Chairman, Ian Moore, is enthusiastic about the prospects for Intersec 2015: "Intersec provides the ideal opportunity for companies to underline the innovative solutions they can offer to customers across the Middle East and beyond. Our members, as the 'State of the Nation' survey underlines, are particularly keen to forge relationships with overseas distributors. The scope of member companies' expertise is certainly impressive with industry leaders well represented across areas as diverse as: video management software, biometric access control systems, turnstiles, perimeter protection and power supplies, all exhibiting."
Moore feels that the strong BSIA presence at Intersec parallels the way the show has developed from a key regional exhibition to a major international security solutions showcase: "Given that Intersec is strategically located in Dubai it acts as a convenient worldwide hub.”
Moore continues: “Our members not only have an invaluable opportunity to engage with visitors from the Middle East itself but can, just as easily, conduct business with customers from as far afield as South Africa, Pakistan, India, China, Australasia and the Far East, who may not necessarily want to travel to the UK."
Remarking on the benefits for overseas buyers can unlock working with BSIA members, Moore says: "It is important to stress that there is the reassurance of dealing with professional, quality, companies that have gone through rigorous accreditation and credential checks and, crucially, are at the forefront of compliance with relevant industry standards."
Here are some of the highlights of products and services that will be displayed by BSIA's Export Council members at Intersec 2015 plus the thoughts of members on the show and wider region:
Elmdene (Stand S1-E24) - www.elmdene.co.uk - is seeking to promote its industry-leading solutions for security and fire applications at Intersec 2015, with the key focus for this year's show being on a range of STX switch mode power supplies for fire systems with EN54 UL approval. The new range has been designed, specifically, to meet the demands of today's EN54-4 complaint fire systems and is the first product from Elmdene to come, as standard, with its advanced EcoCharge intelligent battery charging capability. According to Elmdene, rigorous in-house testing has demonstrated that the STX PSU models are capable of delivering impressive efficiency levels of up to 95%. In addition the company's EN54-23 Certified Fire Strobe FBC100-3-15 is set to capture the attention of visitors. Another new launch for the show, the company confirms, is a range of 12Vdc / 24Vdc switchable PSUs.
Says Paul King, Elmdene's Commercial Director: "Our wide range of highly efficient and reliable switch mode PSUs, which we are seeking to promote to Middle East customers, are ideally suited to intruder alarm, access control, CCTV and fire applications. The strong focus on these PSUs reflects the demand that Elmdene is already seeing for these solutions across the wider EMEA region, compared to more traditional linear power supplies." King goes on to say that, with the Middle East region a target market for the business, Intersec offers a great opportunity to gain more market contacts at the start of 2015.
G4S (Stand S3F-17P) - www.g4s.ae - is sure to make a big impression at Intersec 2015 as the largest multi-solution security provider in the Middle East, offering electronic security solutions, manned security services, cash solutions and facilities management. For this year's show, G4S is hosting an on-stand Consultant Zone to demonstrate how the various G4S security services can interact with security technology to form a complete security solution. On the product front there are two key lines which G4S Technology will be showing in the Middle East for the first time. The Symmetry v8 Access Control and Video Management Software is a new version of the leading access control and video system which the company reveals is sold in every country in the region by G4S. Also new for Intersec, is the Symmetry EN-2DBC Edge Network Intelligent Door Controller with PoE+. This is designed for two doors so reducing installation time by well over an hour a door.
Says Ramon Grado, Vice President International Sales, G4S Technology: “Without doubt Intersec is the flagship security show for the Middle East, and G4S has a strong presence as we know it will be the springboard for strong growth in 2015. The Middle East is one of G4S’ substantial growth markets, and as the largest security solutions provider in the region we are able to put together a complete security and risk mitigation solution for our customers. Alongside all of our well known service offerings we will be showing our own Symmetry access control and video management products to all of the leading consultants and new and existing customers who visit us at the show."
GJD (Stand S1-E16) – www.gjd.co.uk - plans to highlight the company's state-of-the art Dual Tech Anti Masking Curtain Detector, the Pearl at Intersec 2015. This utilises microwave and PIR sensors with integral anti-masking detection to create a curtain beam pattern. GJD says that boundary overspill and, as a consequence, nuisance alarms are minimised due to the narrow field of view of the protection beams. Applications for the Pearl include external windows, gates, roller doors and access points in narrow passageways: The company is also looking to showcase a new range of Clarius Plus Illuminators, targeted at the professional CCTV sector. The latest models are said to feature an interchangeable lens system. The advantage here is that they allow users to adjust the output angle of an illuminator on site to a precise angle.
Ana Maria Sagra-Smith, International Sales and Marketing Director at GJD is very positive about Intersec and having a presence on the UK Pavilion: "This provides an excellent platform to launch new products and to meet up with existing as well as new customers from the Middle East and North Africa. It always surprises me every year just how many people from the Middle East and beyond take the time to visit this exhibition."
Norbain SD Ltd (Stand S1-E34) - www.norbain.com - is the UK's leading distributor of IP, CCTV, access control and intruder detection equipment. Its international sales division sells into 77 countries, with an office in Dubai covering the entire Middle East region. Regarding what's new for Intersec, the company is keen to single out the revolutionary qulu, Vista's new video management software. This is designed to offer the most efficient performance on the market today, allowing users, says Norbain, to interact with video like never before. The company confirms that it plans to run rolling demonstrations of qulu, displaying various camera types from a range of manufacturers. There will also be on-stand demonstrations from a number of 3rd party integration partners in access control and CCTV.
Other products which Norbain will be pushing at Intersec include the Vista IP monitor that can display images on an IP system, without the need for a PC or client software. In terms of cameras, Norbain confirms that it has designed a 3MP camera range specifically for the Middle East market, where higher resolution images are a prerequisite. Peter Ball, Divisional Director of Sales stresses that the distributor has ambitious plans for the region in the year ahead: ‘Norbain has been exhibiting at Intersec for many years and it is key to our strategy for expanding in the Middle East. We have a well established office in Dubai and plan to expand our sales operation during 2015.’
Pyronix (Stand S1-D20) - www.pyronix.com - will be presenting a number of new solutions on its stand which forms part of the large UK Pavilion. The key launches for Intersec 2015 include: the Enforcer 32WE APP, which is promoted as a two-way wireless app panel. This system, according to Pyronix, integrates with the company's current Enforcer range of two-way wireless peripherals, but now also has the capability to be monitored and controlled through the all new HomeControl+ Android and iOS app for smartphones which is also being unveiled at Intersec 2015. This takes place over IP communications, giving users unprecedented access to their home system from anywhere in the world. Another associated innovation which Pyronix is planning to promote in Dubai is the PyronixCloud that enables the HomeControl+ app to communicate with the Enforcer 32WE-APP system.
Speaking to Paul Ramsay, International Sales Director at Pyronix, he confirms that the Middle East is a big growth market for Pyronix and that, in his view, Intersec is the number one show here: "Not only does the show give us access to new and existing distributors, installers, and specifiers from the Middle East, but the show is becoming more and more international, which can only be a good thing for the market going forward." He goes on to stress that Pyronix, which he says is known for quality British technology development and manufacturing, is keen to take this opportunity to demonstrate what the company and its solutions can offer to prospective customers.
Remsdaq (S1-A26) - www.remsdaq.com - will be launching EntroStar® DUO at Intersec 2015, the latest addition to its multi-award winning access control range. It is designed to work with the license-free EntroWatch® software or any third-party BACnet® compliant system. Remsdaq stresses that EntroStar® DUO offers a new price point for 2 door access control panels, coupled with all the inherent benefits of automatic discovery and advanced diagnostic LEDs to dramatically reduce installation time. The company also feels that newly released EntroWatch® v1.2 breaks new ground in the licence-free security management market with its sophisticated array of new features, many of which are costly add-ons with competitors products. These include ONVIF Profile S video client, peer-to-peer triggers, card designer, global anti-passback and security lock down. Beyond this visitors to Remsdaq's stand will be able to see the new EntroPAD multi-technology proximity reader complete with Arabic keypad.
Commenting on Remsdaq's attendance at Intersec, Mark Williams, the company's Business Manager – Security, underlines the fact that Remsdaq has a long history of working on prestigious security projects across a wide range of vertical markets in the Middle East: "Intersec allows our new products to be showcased to a receptive audience. The Middle East remains a key export market for Remsdaq and Intersec is the ideal forum for us to engage with that market."
Wavestore (Stand S1-F23) - www.wavestore.com - is looking to use Intersec 2015 to demonstrate the advantages of its open platform VMS (Video Management Software) which is designed to support a wide range of camera technologies, including 360 degree cameras simultaneously. Regarding highlights for Intersec 2015, the company plans to spotlight its Wavestore Version 6 which is reported to feature advanced EcoStore intelligent power management technology.
According to Wavestore the thinking behind EcoStore is that it can reduce hard drive power consumption while supporting large data storage volumes.
Chris Williams, Wavestore's Director is keen to underline the company's strong focus on the Middle East: "Intersec is an important exhibition for Wavestore as our high integrity recording solutions continue to be recommended to potential new customers by our agents and technology partners. We have committed significant resources to provide a high standard of technical and commercial support to our agents and customers. Wavestore has also made a sustained commitment to its partner programme, to ensure that the resulting integrated security solutions fully meet the expectations of the design authorities, installers and customers."
To find out more about the British Security Industry Association's Export Council and the expertise of its members please visit the BSIA's stand at Intersec in Dubai - S1-D50 - or alternatively you can learn more by logging on to www.bsia.co.uk/export-council.