A Rise in Profile
As the voice of the private security industry, communicating vital messages to the stakeholders that matter is a key function of the BSIA. Speaking out to the media on the issues facing the industry is an important element of this, while the Association also seeks to promote the capability of its members through regular contributions to end-user trade press.
In 2013-14, the Association's messages reached an audience of 410 million people, a seven-year high and a 72.9% increase on the previous 12 months. Financially speaking, this figure is equivalent to an advertising spend of £875,000, and in 2013 as a whole, this figure reached the £1m mark for the first time in Association history.
Promoting its members' case studies and success stories to end-users is also a key function of the BSIA's press office, and we contribute around 15 feature articles per month to end-user trade press highlighting our members' capabilities on subjects as diverse as metal theft, CCTV and vacant property. The BSIA's media database contains over 8,500 contacts at local, regional and national publications as well as those targeting specialist industry sectors including education, healthcare, retail and national infrastructure.
The Association's social media presence also continues to grow, with 15% of traffic to the BSIA's website now coming from either Twitter or LinkedIn. Conversations online are an increasingly key channel through which the Association can engage with industry practitioners, customers and end-users.