Old school Hi-Viz is a game-changer for Security Companies

Friday 31 March 2023 -

As a security company looking to make a splash in the UK market, let's consider something that could be your secret weapon to outshine your competitors… trade shows. Hardly new but the benefits are potentially huge and could blast your security business to new heights.

Make sure you read to the end of this article for a crucial Hi-Viz insight. How to avoid a schoolboy error that costs you time, money and endless trade show frustration… But first, let's explore the top reasons why attending a trade show is a must for security companies.

Gold Standard Networking: Trade shows are like the Super Bowl of networking opportunities for security companies. You’ll rub shoulders with the industry's finest and make friends with potential clients, suppliers, and industry influencers. It's like speed dating for businesses!

Showcase Your Superpowers: You know your security products and services are top-notch, right? So, why not strut your stuff and show the world what you've got? Trade shows give you the perfect stage to dazzle your audience and make your competition green with envy. Go on, be the Hi-Viz rockstar of the security industry!

The Ultimate Knowledge Buffet: Who doesn't love to learn new things? Trade shows are like walking into a knowledge buffet, where you can feast on the latest trends, technologies, and competitor intel. Staying ahead of the curve is important in any industry but in the fast moving security sector, it’s crucial. Attending relevant trade shows feeds you valuable market insights that keep you relevant.

Level Up Your Skills: Trade shows often come with a side of expert-led seminars, workshops, and inspiring talks. Attending these events is like attending Hogwarts - minus the spells and broomsticks. You'll walk away with new skills, a head full of industry insights and buzzing with ideas to elevate your company's offerings.

Boosting Your Brand Visibility: Let's face it: making your mark in the security industry is tough. But, trade shows can turn your brand from invisible to “oh yeah, you’re the company that does X, Y, Z”... Just put together a show-stopping stand, nail your demos and watch potential clients flock to you like bees to honey.

The Customer Connection: There's nothing quite like getting up close and personal with current and potential customers. Trade shows let you do just that! Gather feedback, learn what makes them tick, and tailor your services accordingly. It's like having a crystal ball for your business.

Budget-Friendly Marketing Magic: Who says marketing has to cost an arm and a leg? Trade shows do come with a cost, of course. But by participating, you'll reach a massive, targeted audience without breaking the bank. And who doesn’t want cost-effective marketing, right?

Conclusion: Ready to unlock the trade show treasure chest? If you're a security company hungry for success, attending trade shows is a no-brainer. Of course, but it’s daunting. There’s stand design, giveaways and so much to plan, it’s easy for your trade show experience to fall on its a$$…

So how do you make sure you unleash your inner security superstar and make your mark on the industry with the power of trade shows! Well it’s not difficult, but we’ve seen endless security companies mess up and blow their marketing budget on a bottomless pit of frustration. While their competitors reap the rewards…

Wanna know how to guarantee a trade show power play? Well, come and see the Lollies on our stand 4/B85 at The Security Event at the NEC, 24th-27th April. Tell us you’re a BSIA member and we’ll reveal all!

Alternatively, if you need to know NOW, and opt in to our free Hi-Viz Minute (you can opt out at any time) and find out how to get the most from your trade show and make certain you don’t mess up.