BSIA launch new improved website
The British Security Industry Association (BSIA) has launched its new website.
From 31 January, www.bsia.co.uk will reflect the Association’s positioning as the voice of the professional security industry, with a modern, updated and refreshed platform for members, potential members and end users.
The new website features prominent search engines; one designed to access our members services and the other to find general information on security. It is now also much easier to navigate using the three click standard, with a clear and simplified menu that makes it easier to search for our members, news and insight, products and services, and how to join the Association.
There is more emphasis on the use of digital technology using video and podcasts to promote thought leadership, member initiatives, standards and guidance. The website also promotes more actively an array of our other services, such as Skills for Security, SaferCash and SaferGems, as well as showcasing our major awards programme, the British Security Awards.
The new website features more visibility of key contacts, from the Association staff to section chairs, with more options for members and prospective members to contact directly for additional information. The new technology behind the website also gives members a useful dashboard to manage their own engagement with the Association.
As part of the launch, the BSIA has reviewed its corporate identity and has created a new palette of colours, using blue, red and white, whilst retaining its current logo and brand elements to reflect the Association’s strapline, ‘the voice of the professional security industry’.
Mike Reddington, Chief Executive, BSIA, said: “We launch our new, much improved BSIA website today with great pride. By using the latest digital technology, the new platform has been designed for easy access to the services and thought leadership for our members as well as the large portfolio of products and guidance that the Association offers to the marketplace - for members, end user and future members of the Association.
“The website is an incredible repository of information and expertise, which the new design and user journey highlights much more clearly than any other iteration in the past. I am confident that the customer experience when using our new website reflects our position as the voice of the professional security industry.”
Press contact: Katherine Ingram PR & Communications Officer
Mobile: 07764 968196 firstname.lastname@example.org
For all editorial from this point on please use the red logo.
The British Security Industry Association, as the voice of the professional security industry, represents multiple sectors of private security in the UK. Its members provide over 70% of the UK’s security products, services and they adhere to strict quality standards. For more information visit www.bsia.co.uk
Skills for Security
Skills for Security works with employers to improve security skills and standards of professionalism, by providing access to security training courses and security qualifications, for people employed in security roles across the UK
SaferCash is a security initiative which aims to reduce the number of attacks on cash-in-transit couriers through the effective sharing of intelligence between the cash in transit industry and Police forces nationwide.
SaferGems is a major initiative against crime in the Jewellery, Antiques and Fine Art Trades, hosted by the BSIA and funded by the retail jewellery industry through TH March Insurance Brokers and the National Association of Jewellers