Security Industry Authority Winter Safety Campaign & Toolkit

The Security Industry Authority have launched their ‘Safe Season Together’ social media campaign to promote public safety and highlight the vital role that security professionals play in keeping people and places safe.

About the campaign

The campaign recognises that the festive period, combined with increased footfall at shopping centres, entertainment venues, and public gatherings, provides an opportunity to highlight the role of regulated security in keeping the public safe.

The campaign focuses on three key messages: 

•        Reminding security operatives of their training and duty of care, especially around people in vulnerable situations
•       Encouraging the public to speak to licensed security professionals when they need help
•        Encouraging everyone to stay vigilant and report suspicious activity

Please follow this link for more information Safe Season Together – Security Industry Authority Blog. It includes our toolkit with key messages for further dissemination amongst your networks.

How you can help

The SIA would value your support in amplifying their campaign’s important safety messages. You can help by: 

·       Following and engaging with social media channels and liking or sharing their campaign posts

·       Downloading the social media toolkit at the ‘Safe Season Together’ campaign page (via the link above) and sharing the ready-made assets from your own channels

·       Using campaign hashtags: #SafeSeasonTogether and #SkilledForSafety and tagging the SIA in your posts so they can engage with and amplify your support

This year’s campaign is now live and will run until 26 January 2026 on the SIA’s corporate channels.